Marketing is, in many ways, the backbone of global commerce. When at its best, effective marketing connects willing buyers and sellers, encouraging them to engage in mutually beneficial transactions.
Never has the potential for this been greater than right now, with the use of effective digital marketing strategy and tools. Learn how some of the world’s best digital marketers formulate these strategies, and utilize these tools. Then learn to do it yourself.
Topics in this course include market research, pricing, communications, the development of strategies and much more. You will learn through real life case studies of global brands such as Apple and Tesla and get hands on experience with the top digital platforms such as Google Ads as well as Facebook and Instagram Ads. At the end of the week, you will put your skills to the test in a culminating project by taking on a challenge within the tech or luxury goods market and will present a marketing strategy to class. This summer business program will set you up with an important baseline no matter what you aspire to do in the future.
What You Will Learn
- Different types of digital platforms used for marketing
About the era of social media influencers
The importance of your search engine optimization, SEO
How to create a marketing strategy
Studies of Generation Z reveal a strong entrepreneurial spirit. Gen Zers’ parents are encouraging skill development that’s important for entrepreneurship. More than half of high schoolers report that their parents are pushing them to get professional experience outside the classroom. Having real-world experiences early on can better prepare you to establish and run your own business later.
There are many skills and qualities that are required to thrive as an entrepreneur, including communication, financial management, strategy development, digital marketing and relationship-building skills. Generation Z’s business-owning hopefuls shouldn’t kid themselves — becoming an entrepreneur is pursuing a difficult path. Luckily, various educational programs and resources can help provide Gen Z’s prospective founders with the knowledge, experience, and motivation they need to be successful.
Read the full article written by Gen Z expert and JKCP CEO, Steve Robertson.
JKCP’s Enrichment summer camp for high school students is designed for students who want to try a few different things! Do something you love. Try something new. Do both! The choice is yours. It’s the perfect program for the athlete who loves to paint, the gamer who shoots short films and the entrepreneur who sketches red carpet fashion designs. Create your ideal summer schedule by choosing one morning course and one afternoon course from 20 subjects spanning the arts, sciences, fashion, fitness, engineering and so much more!