How to Start Your Career in Sports Analytics: Degrees, Internships, and More
Imagine taking all the numbers and stats from your favorite sports and making sense of them in a way that helps teams play better. That’s what sports analytics is all about! Sports analytics is a job where you look at data – like player stats, team scores, and game outcomes – to help teams make smarter choices. Think of it like being a super-powered sports fan who can understand what makes players and teams successful. If you love numbers and sports, this career might suit you. Let’s dive into how to get started.
What is Sports Analytics?
So, what exactly is sports analytics? It’s a job where you use data (like numbers and facts) to learn about sports and help teams win. By looking at data, sports analysts can help coaches understand what’s working well and what isn’t. For example, you might look at how many goals a player scores in a season or how fast they run. All this information helps teams decide who will play and when to substitute.
Step 1: Pick the Right Degree
To become a sports analyst, you’ll need a degree (which is like a big certificate you earn after studying at college). Plenty of degrees can lead to a job in sports analytics, but some are more directly related than others. Sports Analytics, Data Science, Statistics, Computer Science, and Sports Management are the best choices. Here’s what each one means:
Sports Analytics Degree
Some colleges offer a degree just for sports analytics. This program teaches you everything you need about data and sports, like collecting stats, making sense of the numbers, and understanding how sports work.
Schools with Sports Analytics Programs
Data Science and Statistics
These degrees teach you all about working with numbers and making sense of them. You’ll learn things like predictive analytics (guessing what might happen next based on past numbers), and data mining (digging through a lot of information to find patterns). Both are skills that you’ll use a lot in sports analytics.
Computer Science
If you’re into computers and want to create tools for working with data, then computer science is a great pick. You’ll learn how to write programs (special instructions for computers) that can help you manage and analyze sports data.
Step 2: Learn the Tools of the Trade
In sports analytics, you’ll need to use special tools that help you organize, study, and show data in a way others can understand. Here are some of the main ones:
- Excel. A spreadsheet tool that’s great for keeping things organized. You’ll use it to sort and check data.
- SQL. A tool that helps you handle vast amounts of data. You can use it to pull out the exact numbers you need for your analysis.
- Python and R. These are programming languages that let you analyze data and make predictions. They’re often used in sports analytics because they’re powerful and flexible.
- Tableau. A tool for making charts and graphs that help you show your findings clearly.
- SAS. A tool used for advanced statistics and modeling, handy when predicting outcomes or trends in sports.

Step 3: Get Real-World Experience with an Internship
An internship is like a practice job. It’s where you can try out sports analytics in a real work setting. During an internship, you might help a team look at data about players, fans, or games. Internships are super helpful because they give you a feel for the job, and you can also connect with people in the industry.
Where to Find Sports Analytics Internships
- Professional Sports Teams. Some teams have special data departments and offer internships. You could help analyze player stats, track game outcomes, or work on fan data.
- Sports Leagues and Associations. Big leagues like the NFL, NBA, MLB, and NHL sometimes have analytics internships where you can work with league-wide data.
- Sports Analytics Companies. Companies like Stats Perform and SportRadar provide analytics to teams and media. Working here could mean working with plenty of different sports and clients.
- University Athletic Departments. College sports are also getting data-driven. Interning with a university’s athletic department is an excellent way to gain experience in a real sports setting.

How to Stand Out in Your Internship Application
Step 4: Do Real-World Projects
Learning about sports analytics is one thing, but practicing it with real projects takes it to the next level. Here are a few project ideas to help you get hands-on experience:
- Predict Game Outcomes. Use past game data to predict who will win the next match.
- Player Analysis. Track a player’s performance across different games. Look at things like their scoring, defensive skills, or speed.
- Injury Prediction Models. Analyze past injuries and try to predict when players might be at risk, helping teams manage player health.
- Fan Engagement. Use social media or website data to learn more about fans and what they like. This can help teams connect with their supporters.
Step 5: Think About a Master’s Degree
While you can find entry-level jobs with just a bachelor’s degree, getting a master’s can make you more competitive. A master’s degree (like an extra two years of school) in Data Science, Sports Analytics, or Sports Management lets you learn more complex skills, like machine learning or big data, which are especially helpful if you want to work with top teams.
Recommended Master’s Programs

Step 6: Start Building Your Network
In sports analytics, meeting the right people is significant. The more people you know, the more likely you’ll hear about job openings or other opportunities.
How to Network in Sports Analytics
- Attend Conferences. Conferences like the MIT Sloan Sports Analytics Conference are full of industry professionals, from analysts to team managers.
- Join Online Communities. LinkedIn, Twitter, and Reddit have sports analytics groups where you can learn, ask questions, and connect with others.
- Stay Close to Professors and Classmates. Professors and peers from your degree program are great resources. They often know about job openings or internships and can help you get your foot in the door.
Step 7: Apply for Entry-Level Jobs in Sports Analytics
With a degree, internship experience, and a good network, it’s time to look for entry-level positions. Entry-level roles in sports analytics are frequently called Data Analyst, Performance Analyst, or Statistical Analyst. Here’s what each one does:
Some jobs may be with teams, while others are with sports analytics companies, media outlets, or brands that use sports data to better understand athletes.

Step 8: Keep Learning and Growing
Once you’ve started working, don’t stop learning! Sports analytics changes fast, with new tools and techniques constantly coming out. Staying up-to-date with the latest tools can help you stay competitive.
Great Certifications and Resources
Final Thoughts
Starting a career in sports analytics is exciting because it combines two things you love: sports and numbers! Whether you break down player stats, create models for game outcomes, or analyze fan engagement, this career lets you play a significant role in the sports world. You’re already on the right track if you’re passionate about data and sports.